What we do, who we work with, how an engagement runs, and how to get started.
Medoxi Consulting is a go-to-market and marketing strategy firm. Medoxi helps B2B companies launch products, restart stalled growth, align marketing and sales, and build marketing organizations that deliver measurable revenue. Medoxi also provides fractional and interim CMO and Chief Growth Officer (CGO) leadership.
Medoxi Consulting’s deepest experience is in life sciences, diagnostics, medical devices and MedTech, pharma, biotech, clinical organizations and contract research organizations (CRO). Medoxi also works with B2B companies in other markets that sell complex, technical or regulated products to expert buyers.
Edna Betgovargez, Founder and CEO, founded Medoxi Consulting after 24 years taking complex, technical products to market, most of it in life sciences and diagnostics. She began her career as a bench scientist at Beckman Coulter Life Sciences, then spent more than two decades in global product marketing across Danaher companies (Beckman Coulter Life Sciences, SCIEX and Beckman Coulter Diagnostics) and at GENEWIZ from Azenta Life Sciences, and has led global teams across the US, EMEA and APAC. She holds a B.S. in Biological Sciences from UC Irvine.
Medoxi Consulting is based in Mission Viejo, California, in Orange County. Medoxi works with clients across the US and internationally, remotely and on site.
A fractional Chief Marketing Officer (CMO) or Chief Growth Officer (CGO) is a senior executive who leads your marketing, or your marketing and sales together, part-time or for a set period, without the cost of a full-time hire. Medoxi Consulting provides fractional and interim leadership, whether you need a leader while you recruit or someone to build the function from the ground up.
A consultant usually delivers a strategy or project and hands it off. A fractional CMO joins your leadership team and owns results over time. Medoxi Consulting offers both, and scopes each engagement around what your team needs to own after Medoxi leaves.
Yes. Medoxi Consulting builds the go-to-market strategy and launch playbook, prepares sales and support teams, and sets the KPIs that track adoption.
Medoxi Consulting finds the root cause first. It’s often positioning, weak sales alignment, or a gap between what customers need and what the portfolio offers. Then Medoxi builds the plan to fix it and tracks progress closely.
Medoxi Consulting gives both teams a shared definition of a qualified lead, clear handoff rules, and CRM governance both sides follow.
The Medoxi Method is Medoxi Consulting’s four-step engagement model: Diagnose, Position, Enable, Measure. Medoxi listens to customers, sales and the market first to diagnose the situation. It sets positioning based on what it learns, gives the sales team the tools and training to carry it, and measures results with KPIs and ROI.
Most go-to-market failures start at step three, when companies train the sales team before anyone has listened to the customer. Positioning built on assumptions gives sales a message that doesn’t land. Listening first means every step after rests on what customers need.
Medoxi Consulting agrees on KPIs and a baseline with you before work begins, then ties every initiative to revenue, pipeline or conversion. You see results in regular reporting, and your team keeps the dashboards and routines after the engagement ends.
Medoxi Consulting designs engagements to show measurable progress within 60 to 90 days. At Azenta, a targeted campaign paired with sales training produced $2 million in incremental revenue in three months. Larger efforts, like a full go-to-market rebuild, take longer, so Medoxi sets milestones up front.
Pricing depends on scope. After a first conversation, Medoxi Consulting sends a written proposal with scope, deliverables and pricing.
Your team runs the system on its own. Medoxi Consulting hands over the launch framework, KPIs, processes and trained internal champions, so results continue after the engagement ends.
Send an inquiry through the contact form or email info@medoxi.net. Medoxi Consulting responds within one business day to set up a conversation about your goals.
